Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets
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Product details
| Management number | 233469184 | Release Date | 2026/06/27 | List Price | US$37.21 | Model Number | 233469184 | ||
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Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements. Read more
| ISBN10 | 113728191X |
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| ISBN13 | 978-1137281913 |
| Edition | 2013th |
| Language | English |
| Publisher | Palgrave Macmillan |
| Dimensions | 5.6 x 0.9 x 8.5 inches |
| Item Weight | 1.12 pounds |
| Print length | 277 pages |
| Publication date | September 20, 2013 |
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